Each year during No Shave November, guys everywhere stop shaving. And at the ad agency called The Johnson Group, we turned the event into a fundraiser for Habitat for Humanity: Employees would pledge money for every inch of total beard growth. Digital designer Tess Ball and I decided to turn the event into a Facebook app to get pledges from our agency’s Facebook fans. We created the whole thing from scratch in one night, and we raised nearly $1,000 for charity.

Hooray for facial laziness.

When Facebook brand pages were just getting cranked up, Tess and I also created a “How to Facebook” tab with tips on helping brands get social, including stats, examples and helpful insights. An oldie but a goodie.

EPB is the electric power and fiber optic communications utility for the city of Chattanooga, Tennessee. And this annual report focused on the company’s state-of-the-art advancements that are taking the city (and leading the rest of the country) into the days of flying cars and jetpacks.

In the trucking industry, driver turnover is insane. Like, 95% turnover every year insane. There are typically more jobs than drivers, so drivers are in the, uh, driver’s seat (sorry). If they get fed up or get a better offer, they’re off to the next company. So recruiting is a big, big deal.

U.S. Xpress, a $1 billion company and the fifth largest freight carrier in the U.S., needed a campaign that communicated the benefits of getting behind the wheel with them—in ways that drivers had never seen before. Well, they’d never seen trucking ads like these before, and the phones in the U.S. Xpress recruiting office rang off the hook.

When contractors think about concrete reinforcement, they typically think rebar—criss-crossing steel rods that create a reinforcing frame within the concrete. Problem is, rebar-reinforced concrete can crack easily under heavy traffic. But Fibermesh, made of little plastic hairs that mix throughout every square inch of concrete, gives it extra protection from cracks. With this ad, I tried to come up with a visual that would not only get contractors’ attention, but communicate the benefit instantly.

Propex makes reinforcement products for roads and bridges. And when the U.S. government issued its $787 billion economic stimulus plan in 2009, Propex (a U.S.-based company) wanted to encourage people to contact their U.S. Senators and House representatives and ask them to spend their states’ infrastructure stimulus dollars on U.S.-made products, which would ultimately create more U.S. jobs.

Instead of a traditional ad campaign, we created a plan to add easily removable stickers onto thousands of real $1 bills, then hand the bills out to people on the streets of New York, Chicago and other major cities. The sticker included a link to an accompanying website that allowed them to email their representatives directly. We also created a PR campaign about the dollar bill handouts for added publicity.

EPB is the electric power and fiber optic communications utility for Chattanooga, Tennessee. They needed spots that communicated various benefits of electric power. For instance, they offer free home energy audits so you can find ways to save more energy and more money every month. And they wanted to let people know that heating their homes with EPB's electric power is cheaper than heating with gas.

When Ford introduced its sedan called the Fusion, they wanted to highlight three of its key features: the powerful V-6 engine, great gas mileage, and roominess. How do you do that in a single spot? Here’s one way.